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What You'll Learn Inside of the Course

Session 1

Introduction & Foundations

  • Icebreaker + course overview
  • What is Content Writing?
  • Difference between Content Writing & Copywriting
  • Real-world applications and industry scope

Session 2

Content Types & Audience Understanding

  • Different types of content 
  • How to choose the right content format
  • Audience personas: Who are you writing for?
  • Tone, style, and medium based on the audience

Session 3

Research & Writing Skills

  • Basics of research for writers
  • Structuring content (headings, flow, readability)
  • Writing hooks, intros, and conclusions
  • Content drafting vs. rewriting

Session 4

Blogging & SEO Basics

  • Anatomy of a blog post
  • Writing engaging blogs (topic selection, flow, CTA)
  • Introduction to SEO for writers
  • Keyword usage & optimization tips

Session 5

Copywriting Essentials

  • What is copywriting?
  • Principles of persuasive writing
  • Writing for ads, social media, and sales pages
  • Emotional triggers & psychology in copy

Session 6

Editing, Proofreading & Portfolio Making

  • Editing & proofreading techniques 
  • Tools for self-editing 
  • Building a writing portfolio
  • How to pitch yourself as a content/copywriter

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Frequently Asked Questions

What is this course about?

This is a 6-session intensive course designed to teach you the fundamentals of content writing and copywriting. You’ll learn how to write blogs, social media posts, ads, emails, and more, along with essential skills in SEO, persuasive writing, and portfolio building.

This course is ideal for:

  • Students who want to explore content & copywriting as a career

  • Professionals looking to enhance their writing skills

  • Entrepreneurs who want to create better content for their brand

  • Freelancers who want to start or grow a writing career

No prior experience is required — beginners are welcome!

By the end of 6 sessions, you will learn:

  • The difference between content writing & copywriting

  • How to write blogs, articles, social media posts, ads, and emails

  • Research & structuring techniques for engaging writing

  • SEO basics to make your content rank on Google

  • Copywriting strategies to persuade and sell

  • Editing, proofreading, and building a professional portfolio

The course is divided into 6 interactive sessions, each focusing on a key area of content and copywriting. Sessions are designed to be practical, engaging, and beginner-friendly.

Yes! The course starts with the basics and gradually builds up to advanced techniques. Even if you have no prior writing experience, you’ll be able to follow along and develop your skills step by step.

Simply click on the Enroll Now button, fill in your details, and complete the registration process. You’ll receive confirmation and further instructions in your email.